Neal Nehan fez sua apresentação no IAB Innovation Days. Renovando as previsões feitas em setembro de 2010 no MIXX, aqui vai sua nova lista:

1 – Online impressions will decrease 25% per person;
2 – Engagement rates increase 50%;
3 – Users will have direct say in 25% of the ads they see;
4 – 35% of campaigns will use métrics beyond clicks and impressions;
5 – 25 billions ads per day will tell why they are seeing them;
6 – 40% of people will name online Display ads their favorite ad format.

via Proxxima